Successful bloggers don’t get that way by accident. Success requires some strategy, effort — and rules. Not just any rules, but good blogger rules that will position you to win in the blogosphere.
One of the most effective blogging tips I can give is to be a rule follower. It may seem counterintuitive to follow rules, but when you do it’s more beneficial for your blog. Rules aren’t meant to be some form of censorship or imprison you in a box with no creativity. Rather, blogger rules should provide new ideas and methods that help guide you as a blogger in being consistent and improving your results in many areas.
Here are 18 effective blogger rules to follow.
Create a lot of content
Treat your blog as a business. Remember that you’re running a business, and this is how people will find you. You can’t just throw up posts like it’s a hobby, or they won’t take you seriously. Focus on the quality of your content, and always put yourself in the shoes of the reader before posting anything.
You have to put time and effort into your blog to make it work for you. There’s no secret shortcut to making money from a blog. You have to put in the work and the time, just like any other business endeavor. Don’t just sit down at your laptop one afternoon and expect the cash to start rolling in after publishing a few posts. Plan ahead, brainstorm ideas, write posts ahead of time (even if they’re unpublished), set goals, etc… If you don’t invest the time into your blog now, you’ll never get anywhere with it later.
This is a double-edged sword. While it’s important to write about something that you’re passionate about, it’s also important to make sure that your blog has a niche audience. If your blog is all over the place, chances are good that your readers won’t find it interesting. It’s better to have a small group of dedicated readers than a lot of visitors who leave your site quickly because they didn’t find what they were looking for.
One of the most important rules of blogging is to create a lot of content that will engage your audience. That’s because search engines like Google and Bing use the content as a deciding factor in whether to rank your blog higher in search results.
Stick to the point
The purpose of your blog is to provide value to your audience. You do this by providing them with the information they are interested in, in a way that is easy to understand so they can take action right away.
To be successful, you must learn how to write blog posts that people want to read. The best bloggers know their audience and their reader’s personal goals. They know what their readers want, not just what they need. To accomplish this you must have a deep understanding of the topic(s) you are writing about.
Know Your Audience
Who is your target audience? What problems do they have to face every day? What do they want to know about?
Always use the keyword phrases that are relevant to your blog on your website. This way you can attract more traffic from those who are searching for information, and at the same time improve your ranking in search results pages.
Create Content That is Valuable
Do not create content just for the sake of it, but always make sure that what you are writing is something that people will find useful and interesting.
Make Sure Your Content is Well Researched
Always research all the topics thoroughly before writing an article on a particular topic. Do not just write anything you think of; make sure that it has been tried and tested by others and is backed up by examples or statistics.
When creating a blog post, try to be as original as possible with your ideas and opinions. Research what others have already written about the topic and write something new based on their ideas and opinions.
Write from the Heart
The best blog posts are those that are written from a place of passion and honesty. When you write from the heart, your content will appeal to others who share your same passions.
It’s been said that a picture is worth a thousand words, so don’t forget to add photos to your blog posts. Not only will they make your content more appealing, but they will also help search engines index your site faster because of the inbound links associated with images.
Respond to Comments
Whether you agree or disagree with the comment, always respond to comments on your blog posts. Make sure you respond in a timely manner as well; if you take too long people might think you aren’t interested in any feedback from them. Also, when you respond to comments make sure that you address each person by name. This way you show them that you’re responding directly to them and not just posting some generic response.
This is one of the most important things that you need to do to be successful as a blogger. You need to post new content consistently. If your audience expects quality content from you and they don’t see new stuff from you for weeks or months on end, they’re going to start looking elsewhere for their reading material.
Know your audience
You need to know who your audience is before you create any type of content. Do they belong to an industry? What kind of language do they use? What are their favorite products? Do they prefer blogs, articles, or videos? You need to know all these things about your audience if you want them to keep coming back for more of your content. 3) Share content on social media
Be on social media
Social media allows you to connect with your audience, but it also allows you to see what your readers are interested in. Read through the comments and reply to them, or send private messages for more in-depth conversations.
Create a strong brand identity
A brand is much more than just a logo; it is the collective personality of your products, services, and website. Your audience should be able to recognize you instantly based on the colors, fonts, images, and other characteristics that make up your brand identity.
Create content that matters
You want people to read through your blog post, so make sure you’re creating quality pieces that will help educate your audience without being too boring or too sensationalized.
Make sure you have a clear call-to-action (CTA)
A call-to-action (CTA) is any type of button or link that directs users somewhere else when they click on it. These CTAs often lead readers to places where they can learn more about a product or service,
Don’t be afraid of controversy
Being controversial can be an effective way to get someone talking about what you have written about on your blog. Just be sure that what you are writing about has been well researched, or else you could get into trouble for being misleading or incorrect in what you wrote about.
Invest in quality
If you’re going to publish content at least once per week, then make it worth reading. Spend time researching topics that are relevant to your audience – don’t just write about whatever comes into your head or whatever’s trending on social media for the day. Add value through quality content that provides real value for readers.
If there is one thing you take away from this post today, let it be this: follow rules. Seriously, following the rules will help you become a better blogger in many different areas such as with your consistency, how to attract readers, build trust and make more money. So don’t just read it and walk away—take action on these tips by trying them out in parts. You may even find an idea that makes your life as a blogger easier!