As a blogger, you’re bound to make mistakes while building and growing your blog. Even the best bloggers in the world have made and continue making mistakes. There’s no point in hiding it. It happens. But one thing I’ve learned is that I’m not alone. In fact, these mistakes are actually pretty common among all new bloggers. Here are 7 blogging mistakes to avoid as a new blogger:
Not Treating Your Blog Like A Business
One of the biggest mistakes you can make is not treating your blog like a business. You need to start thinking about what your goals are, who your audience is and how you want to reach them. If you don’t think of yourself as a business owner, that’s what everyone else will see you as.
The mistake lots of new bloggers make is they don’t treat it like a business. You’re going to need to track your stats, look at your analytics, figure out where in the world people are coming from and decide how to reach out to them.
If you’re using WordPress, then I highly recommend using their plugins to help you with all this stuff. Plugins like Yoast SEO and All in One SEO Pack will help you optimize your posts for search engines so you can get more traffic that way.
If you’re using Feedburner, Google Analytics or any other tracking software, be sure to check it on a regular basis so that you know where your traffic is coming from and what’s working. If something doesn’t work, then change it up until it does work.
Not Having A Niche aka Knowing Who You Are Writing For
Most bloggers make the mistake of not finding out who they are writing for. When you don’t know your target audience, it’s very hard to create content that is valuable to them. And when you don’t know what you’re blogging about, it’s pretty much impossible to get people to read your blog.
Trying to write a blog that everyone will like is a sure-fire way to end up with no one reading your blog. It’s much better to focus on a specific niche than to try and be all things to all people. The more focused your content is, the more likely it is that someone will find it valuable enough to read.
So who are you writing for? You can think about this in terms of demographics or psychographics, or both, but at the end of the day, your blog readers are real people who have specific needs and interests that you can write content around.
And even if you have found a niche and are writing for an audience, keep in mind that there are always subgroups within those niches that may not be getting their needs met by the broader community. This can be especially true if you’re writing about a popular topic like parenting or dog training where there’s already a ton of information available on the Internet.
Using A Free Blogging Platform (please just don’t)
If you’re a new blogger who’s thinking of starting up a blog, the first thing that comes to mind is probably free blogging platforms like Blogger or WordPress.com. The next thing that comes to mind is probably “What’s the catch?”
Well, there isn’t one.
Sure, you have to put in some time on your own to set up your blog and get it running smoothly. You don’t get much control over how the site looks or operates (although WordPress does offer a lot of flexibility). And your blog is likely to be buried under dozens of other blogs using the same platform.
But none of this matters if you want to start a blog for educational purposes and don’t want to spend any money on it. And if you do want to make money off your blog at some point, tech support is generally excellent on these platforms and you won’t have to pay for it.
The real issue with using a free blogging platform is that it can discourage people from sticking with their blogs. For many people, running a blog is like learning a new language: It takes time and effort to master it and there are plenty of mistakes along the way.
Using Random Pinterest Or Google Photos (that you do not own)
One of the most common mistakes bloggers make is to use random Pinterest photos or Google Photos (that you do not own) as blog images. I’m so frustrated when I see this happen on blogs. When are people going to learn? If you want to use a photo, please take your own photo.
TIP: When you are taking your own blog photos, ALWAYS use a tripod. Tripods help in so many ways – they help keep your photos clear, they help in preventing blurry photos and they allow you to take photos at odd hours without having to worry about how much light there is. I love my tripod and it’s something that every blogger needs.
So what happens when you use random Pinterest photos or Google Photos (that you do not own) as blog images? Well, if the person who took that photo finds out what you did and if they ask you nicely to remove their photo from your blog, then maybe you will do so. But what if they decide to get nasty about it? Are you just going to give up without a fight? What if that person decides to press charges against you for stealing their photo? It could happen! And what if that person decides that they don’t like the fact that you used their photo on your blog and decides to sue you for using their image without their permission? It all depends on how badly
Neglecting Pinterest as a HUGE source of traffic
New bloggers are often confused about the purpose of Pinterest. But this social network is a gold mine for bloggers with some basic knowledge and a little bit of effort.
Pinterest is mostly visual, so images and videos get more engagement, which means more traffic to your post.
You can use Pinterest to promote content that you’ve already posted on other sites, like your blog or even your Facebook page.
Pinterest is especially good for pages that have few or no images. Just one image will greatly increase your chances of being found by a search engine and get more traffic to your site.
Pinterest users love to share content, which means more traffic to your blog.
Blogging mistakes! Write down at least 10 questions that you would like answers to as a reader of your blog. This will help you write better blog posts because you’ll be able to address every concern that someone may have when they visit it. Encourage readers to leave comments on your blog posts by telling them what they can expect if they do so. People feel more comfortable leaving comments on blogs where the author seems welcoming and appears genuinely interested in their feedback.
Not Posting Consistently
One of the biggest and most common blogging mistakes is not posting consistently. Even if you just have a few readers, you need to stick to a schedule.
Sticking to a writing schedule is one of the best ways to keep yourself motivated. If you don’t have one, chances are you won’t write at all.
When you don’t stick to a schedule your blog will become stale and eventually, you will lose readers.
To make sure that this doesn’t happen, it’s very important that you create a blogging schedule that works for your lifestyle. You don’t want your life to revolve around your blog but you do want to put some time aside every week to write on it because consistency is key to success.
If you don’t post on your blog at all, no one will ever find your blog. The other day I was looking for a new blog to follow and I went to google and typed in “new blogs”. The first result that came up was a list of new blogs. I didn’t even have to click on the link because I already knew what it was going to be since I type that same thing into google probably once a week.
The second biggest mistake is not writing enough content. It’s vital that you write enough content so that you are posting at least once a week. You have to remember that people think differently than we do, if they see a blog with only 10 posts in 4 months, then they are less likely to visit that blog than if they see a blog with 100 posts in 4 months.
Not Setting Up An Email Marketing System
If you want to grow your blog and make more money, then it’s important to have an email list. The reason is simple. Email marketing is a much more effective way to get new subscribers than Facebook or Twitter. In fact, an email subscriber is worth ten times as much as a Facebook fan or a Twitter follower.
Because with an email subscriber, you own the customer. You can send that person your content whenever you like and they can’t unsubscribe. They are forced to read what you send them. Facebook and Twitter don’t work like this.
On the other hand, if someone doesn’t want to be on your email list, they can unsubscribe at any time. And they probably will!
And so if you’re a blogger just starting out and you want to start making money online, then you need to make sure that you create an email list from the very beginning!
These seven mistakes are the most common among all new bloggers, and some even plague more experienced ones. However, if you keep these mistakes in mind and work to avoid them as you build your blog, you’ll be off to a much stronger start. No one is perfect, but if you do your best to avoid these 7 blogging mistakes as a new blogger, you will certainly lighten your learning curve and make your blogging experience more enjoyable overall.