Adsense vs Admob: Which One Should You Choose?

What is Admob?

AdMob is a mobile advertising platform and mobile internet advertising network that connects publishers, ad agencies and advertisers and helps in delivering ads and user experiences to mobile users. AdMob has generated $100 million per month in the US market.

AdMob won the 2008 TMT Innovator of the Year award for ad management and mobile technology. The company also won Gold in the “Best Mobile Application Advertising” category in the 2009 Webby Awards. According to the NY Times, AdMob received an investment of $22 million from General Atlantic and CapitalG in February 2010.

AdMob is a mobile advertising network that connects publishers, ad agencies, and advertisers and helps in delivering ads and user experiences to mobile users.

What is Adsense?

AdSense is used for apps like WordPress or the android market. For every click-on ad, the advertiser is paid through a virtual ad unit. You can sell an ad for anywhere from a few cents to 10 cents on average. If you are an individual, this is an ideal option. On the other hand, it does not work as well for a small business as it does for a large company. It does not allow you to have the same amount of control over the ad campaign as you do with the AdMob. This means that you cannot make changes to the campaign or hide any ads. You will have to stick with the ad load and images to make sure that the ads reach the user base effectively.

AdMob vs AdSense: What’s the Difference?

AdSense is a monetization tool. You need to understand the traffic as well as monetization in the first place.

What is the difference between Adsense and Admob?

Adsense is a banner ad network that lets mobile users display their ads on websites and apps. AdMob is an ad network that lets your app display ads. Both of these ad networks display ads on the same platform. So, if your app is approved, it can display ads on other websites. There is no difference between the two. However, ad networks for the desktop display ads. If you are using Admob, your app can display ads on iOS and Android and if you are using Adsense, your app can display ads on the desktop. In fact, you can advertise on an app as well.

Adsense and Admob

AdMob is being used for mobile web applications. AdSense is used for native applications. AdMob has an average daily revenue of $50,000 per million. AdSense is used for applications.

The difference in platforms for advertisement

AdSense and Admob platforms are very different. Both of them have the benefit of allowing you to earn more from ads by running them on mobile. But only one of them has built-in adblocking. With AdMob, you’ll be able to use your phone to browse or use apps while still getting paid.

How does AdSense work?

To understand the AdSense system, you need to look at the other advertising platforms. AdSense is a simple ad-based system that works in-app. Your ads are all pre-loaded on your phone and pop up when you go to your favorite application or website. These ads are known as native ads. You can block the ads or disable the phone popups.

AdSense is very simple. All you do is create a webpage and set up the ad description. You can earn some money, but it’s not very high.

How to determine which one to choose

As you can see above, AdMob is a newer and better product that can generate more revenue. If you are an entrepreneur with a product that’s not that profitable, AdMob might be your way out. If you are a small startup that needs a lot of traffic to build, AdMob is great for you.

One of the most important factors in making the right choice is your target market. While the AdMob ad platform is the more common one, AdMob is not as popular as Adsense, so you’ll have to attract more users in order to be profitable. Another factor that is essential to consider is mobile device compatibility. If you’re going for an Android product, you’ll need to be running a WAP version of your app or making a native ad. If you’re going for an iOS product, you can be focusing on iOS clients.

Conclusion

Native is the best route for web developers but if you want to sell ads on a native application you will need to employ Admob or AdMob combined.

AdSense and AdMob are often confused, but the main difference is that AdSense supports additional methods of monetization such as display advertising and display-based purchases. AdMob only supports display and transactional advertising and no additional revenue sources. The choice between AdSense and AdMob is really a matter of preference. The more your app has in the way of payment and advertising layers, the more users you can reach.

AdSense and AdMob both provide advertising services. Ads are displayed and inserted directly into a web page.

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