Amitabh Bachchan has apparently revealed the reason why he deleted a post he made about Kangana Ranaut’s upcoming film Dhaakad. The veteran actor had shared a teaser of the Dhaakad song She’s on Fire on his Instagram account, with the text “all congratulations”, but deleted it after a few minutes without any explanation. Also read | Kangana Ranaut responds to Amitabh Bachchan writing and deleting the Dhaakad post: “They have their personal things”
Amitabh shared a cryptic blog on his Tumblr account a few days later after the incident, which may explain why he deleted the post. In the blog that was shared on May 11, he talked about new government guidelines that prevent people who use social media with a large number of followers from marketing something without disclaimer.
He wrote, “There are strict rules and regulations now of the GOI (Government of India) and ASCI (Advertising Standards Council of India) guidelines, I think they are the ones who have now given the decision to Influencers – a new terminology for those who post product images with mention or product images, to state that they are sponsors, promoters, etc., or in partnership. “
He added, “Otherwise it will be illegal. So several of my posts have been notified that the change should be made … otherwise … yes … !! It’s a tough life, right. And all the” big “ones. is Buying out the “big ones” in social media gives reasons for incentives, increases, etc. on the numbers – because that is what gives them the commercial … “
Amitabh also said that trolling is considered an asset in such cases because it encourages debate and keeps the subject alive, more and more. He wrote, “The more you beat me, the more you criticize me, the more I will stand up !! – Famous words about the determination of a great businessman who wrote about the success story of this country’s business world and played by Bhaiyu in film . ” Bhaiyu is Amitabh’s nickname for his son Abhishek Bachchan, who had played a role inspired by Dhirubhai Ambani unconfirmed in the 2007 film Guru.
Amitabh also shared a post about the new guidelines on his Instagram account, and wrote next to a picture of himself, “cropped, adjusted in accordance with ASCI’s new laws … But soon the reality will be about, tell the story of the picture . “
Recently, Kangana had reacted to Amitabh sharing and then deleting the said post. In a conversation with Tried & Refused Productions, she said, “There is personal insecurity, they are all trying to hide behind ‘Oh, we will be boycotted by the industry’. I do not think so. Of course, there like and dislike but this is so striking that Mr Bachchan tweeted the trailer and then deleted it in five to ten minutes.On any of his size, whose pressure will he have? I just do not know, I think this situation is a bit complex. They also have their own personal things and then there is industry stuff too. “
Dhaakad, who also plays Saswata Chatterjee, Arjun Rampal and Divya Dutta, is scheduled to be released in cinemas on May 20.