The Romanian Football Federation (FRF) has signed an agreement with Betano, making it the title sponsor of the Romanian Cup.
Kaizen Gaming’s sports betting brand will sponsor the tournament – stamped as the Betano Romanian Cup – for the next three football seasons.
In addition to renaming the tournament, FRF has also initiated a format restructuring for the Romanian Cup, to enable more matches and improve the opportunities to engage fans.
Răzvan Burleanu, president of the Romanian Football Federation, said: “The oldest football tournament in Romania is supported by Betano the same year it is reinvented.
“By implementing a new, modern, competitive format, one that is much more attractive and more dynamic, we expect to improve the level of play and strengthen the clubs’ relationships with their supporters.
“I am confident that in the coming years, the support of our new main partner will contribute to the growth of this popular event.”
The Romanian Cup marks another addition to Kaizen Gaming’s sponsorship portfolio, which currently includes partnerships with the Romanian football clubs FCSB and Universitatea Craiova.
Julio Iglesias Hernando, CCO of Kaizen Gaming, said: “Our partnership with this historic football association marks a milestone for Kaizen Gaming and for our Betano brand.
“We have been supporting Romanian sports since the start of our operations in the country, six years ago this month; Cupa Romaniei Betano consolidates our commitment to the country’s sports community and football in particular, the sport we all love. ”
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