How To Write A Blog Post: A Step-By-Step Guide

How To Write A Blog Post: A Step-By-Step Guide

The Best Times To Write

There’s a lot of different opinions and methods to creating a blog post. A recent study found that on average, most blog posts are published four hours after being written. Generally, a blog post is the most time-consuming task, second only to creating an infographic, so this isn’t surprising.

A day in the life of a blog post begins at about 10 a.m. You’re given about two hours, maybe three, to write the entire thing. So, if you want to write 2,000 words, that’s going to be the amount of time it’s going to take. On the other hand, if you want to just write one blog post, then it’s probably going to take you two hours. Regardless of how long the post is going to take you, if you’ve made an active effort to do the proper research on the topic, you should have it polished by about 3 p.m.

How Long Should A Post Be?

The ideal length of a blog post is between 1,000 and 2,000 words, though shorter posts with a specific topic are often considered acceptable. Unfortunately, an article formatted for WordPress—which is used by over half of the world’s top-100,000 websites—has an average length of 1,945 words.

Did You Know That These Words Will Make Any Content Go Viral?

Influencer Marketing

Influencer marketing is a form of advertising that requires the efforts of an influencer and an audience to be successful. It can be applied to all types of brands—from startup to Fortune 500, such as a fashion designer or fitness equipment manufacturer—depending on what their goals are and how much marketing budget they have to spend.

What Should You Write About?

The most obvious question is, “What should I write about?” While I do have a set of articles that I write regularly, and you should always be able to find good ones if you look hard enough, here are some suggestions to get you started:

Content: Articles about topics of interest, personal life stories, or engaging opinions.

Articles about topics of interest, personal life stories, or engaging opinions. Content marketing: Content that is brand new to you that you want to promote to your existing customers.

Content that is brand new to you that you want to promote to your existing customers. Newsletter: A guide to mailing lists is a perfect article.

A guide to mailing lists is a perfect article.

Stick to your niche

When writing about a topic, the first thing you need to do is determine your niche. Your niche is where your audience will look for information, so if you write about a certain topic, you’ll want to cater your content to the site’s visitors.

Here’s an example of a business blog that does this well:

How To Write A Blog Post: How To Research The Right Topic

You can do the same with your blog post topics. You’ll want to select a topic that’s of interest to your target audience. The more specific you can make the topic, the more likely people will click on it and read your blog.

By narrowing your focus, you can use your blog post to show off your expertise and add value to your readers.

Write what you know

If you have something interesting to say, there are several ways to write about it. You can come up with your own content, write about something you know about, or publish the content of another person that you think you know. The important thing to remember is to write about things that you understand. By incorporating content that is relevant to your audience, you will be able to engage with your audience and share your expertise.

Think about the audience

Before you begin, you need to think about your audience.

Use keywords

First and foremost, you need to determine your goals before writing your blog post. You can either decide if you want to promote your site, find new clients, promote a specific service or product, provide valuable information, or spread the word about your brand or business.

What keywords are commonly associated with the topics you’re writing about? Are there any specific phrases you want to capitalize on? The more specific your goal is, the more specific your keyword choices need to be. Using broad keywords like “accountant” or “hair stylist” will let Google and other search engines stumble over your content.

Use titles

A blog post title is the “title” of your post, and is generally what directs the reader’s attention. Use the word or words in the title as the headline of the post.

How To Create Compelling Content

For many companies, the topic of the blog post is less important than the process of how it’s created. Therefore, we’ve rounded up a comprehensive step-by-step guide so you can turn your ideas into blog post-ready content and never miss an opportunity to communicate your brand’s message.

The goal of every blog post is to inform and to educate your audience, so let’s explore how to take an idea or question and turn it into a blog post that will appeal to your readers and customers.

Analyze the Problem

The first step to writing a blog post is to do some brainstorming. Take some time to think about the problem you’re trying to solve with your content and then analyze the different angles you can bring to the table.

How To Format Your Post

The content of a blog post may be displayed in an Arial, Times New Roman, Garamond, or Verdana font. The formatting for a blog post consists of a title, heading, body, and footer. A blog post with a heading that says, “How to Write A Blog Post: A Step-By-Step Guide” will probably be formatted as such.

Also, a blog post may have multiple headers, including a title, a subhead, an article subhead, a section, and a sidebar header. The body of the blog post will be composed of at least the title, subhead, and body.

Click here to check out the best blog post formats for every type of website.

The Title Of Your Blog Post

This is the title of the blog post. It is typically displayed as a hyperlink in the top right corner of the blog post.

The Importance of a Good Title

The title of a blog post is a great place to begin writing. While you can begin with any title you’d like, you should take note of two things:

First, you’re limited by the length of the headline. However, if you want to increase the amount of people who see your article, you can always increase the word count. You can find additional guidelines about the average length of blog posts here.

Second, your headline should describe the primary information contained in your post, i.e. the purpose and question the post is addressing. Using the single word, “How” prompts readers to scroll down for more information about the primary question. For example, “How To Run a 5K,” directs visitors to read the article.

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