Cadbury has issued a warning to the public for a free Easter chocolate scam that has been circulating on WhatsApp and other social media platforms.
People have received a message containing a link claiming to offer the recipient a free chocolate basket.
However, the chocolate manufacturer has confirmed that the offer is not genuine and warned consumers not to interact with it.
“We have become aware of circulating posts on social media that claim to offer consumers a free Easter chocolate basket,” the company said on Twitter.
We have become aware of circulating posts on social media that claim to offer consumers a free Easter chocolate basket. We can confirm that this has not been generated by us and we urge consumers not to interact. Your safety is our priority and we are currently working to resolve this.
– Cadbury UK (@CadburyUK) March 31, 2022
“We can confirm that this has not been generated by us and we urge consumers not to interact.”
The public has also been warned of the scam by Merseyside Police, where the force says it is an “attempt to gain access to your personal information”.
What kind of scam is the free chocolate message?
The message appears to be a phishing scam.
Phishing is when criminals use scam emails, text messages or phone calls to deceive their victims.
They usually aim to get the recipient to visit a website, which can download a virus to their device, steal bank details or have them hand over personal information.
The information can then be used to access financial information or bank accounts online.
What to look for?
The UK’s National Cyber Security Center (NCSC) advises people to think carefully before clicking on any link they are sent, unwanted, by an organization.
Read more: ‘Alarming’ growth of fraud in the UK when scam ads deceive victims of “large sums of money”, warns MPs
It also encourages people to look for controlling signs, including poor spelling or grammar, or a sense of urgency in the messages to try to encourage a hasty decision.
A generic greeting, misspelled email addresses or domain names and a bank requesting personal financial information are also indicators of phishing.