Chick-fil-A finally finds a way to make money on Sundays | ZDNet


It’s not really there.

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What do you think of when you think of Chick-fil-A?

A certain health perhaps. Maybe even a sanctity.

Then there is the whole “my pleasure” thingas opposed to “you are welcome.”

It all tastes of a certain white fence quality, guaranteed with food that so many seem to love.

You might think that the chain would not go the same way as its competitors, and stick to each new whim. After all, Chick-fil-A’s menu is relatively short. It does not even care to open on Sundays.

I’m afraid I have to abuse you a little. This week, Chick-fil-A quietly filed trademark applications for, oh, NFTs and metavers.

You will say that this was inevitable. I agree with you. McDonald’s has already ended up in the metaverse to protect its name from Futureworld predators.

But only reading parts of the application – as revealed by trademark lawyer and astrophysicist Mike Kondoudis – can make some customers mutter: “Oh, no. They can not do this, can they?”

There is something so real about Chick-fil-A, as evidenced by the traffic jams caused by its overtaking. So how can the chain right now sell “virtual food and beverage products” and “downloadable virtual goods, namely food and beverages for use in virtual worlds”?

Of course, it does not stop there.

How about: “entertainment services, namely the provision of online, non-downloadable virtual foods and beverages for use in virtual environments”?

This application drops further: “Non-downloadable computer software, namely non-fungal tokens (NFT) to facilitate commercial transactions.”

I want to give hope.

There is this sentence, for example: “To implement an incentive program where individuals can earn real and virtual rewards.”

There you are, stuck in the meta verse. You’ve been there for many days. You will not find your way out. However, you are hungry.

Then imagine that your virtual activity can give you rewards that you can use on your local Chick file-A. What a developing future that would be.

And maybe, just like with McDonald’s metaverse aspirations, Chick-fil-A lets you disappear into its pristine virtual world and order food for (what’s left of) your real world.

I fear that those who are less than heavenly will give a darker view of this development.

Could it be, they will say, that this dip in the metaphors’ Hades will allow Chick-fil-A to finally make money on Sundays? The chain does not open that day, so it employees can worship or simply restwhich seems pretty sensible in our world.

But you can not turn off the metaverse just because you want a day off. Suddenly you have an opportunity to make money on a day you have never made money before.

When in Rome, do as the Romans did. What happens in Vegas stays in Vegas. And what happens in the meta verse, yes, no one needs to know that?

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