Digital Culture – The New Paradigm Shift

India of today has inherited a glorious culture that a wise legacy has left behind. The legacy that explained the importance of family values, harvesting knowledge, cultivating tradition, investing in various forms of learning, enabling a perfect fusion of technologically driven societal changes and the preservation of rich Indian values.

The abundant natural resources, the population with larger and ever-increasing appetites to acquire new knowledge, current and future generations’ ability to master contemporary skills, eager participation in research, precision in engineering, best practices in medicine are the clear strengths that the nation would like the world to recognize the modern India for. India of 21st The century is truly a lively hub of several adjectives that have re-established the country as a major force on the global map. The so-called developed nations no longer visualize India as the land of snake charmers and elephants as the safest way of moving goods and people. Technocrats, educators and professionals from all areas of specialization have worked very hard over the years to build a new image for India.

India’s majority ie67.27 percent of the population falls within the age group 15-64 yearsmaking it one of the largest in the world prosumer (Producer – Consumer) groups. The Government’s favorable policy of encouraging private-public partnerships, especially in the areas of health care, medical tourism and education, is attracting further attention from the major corporate groups in the world.

The expertise in information technology has enabled global companies to establish their back office operations in India. The agro-based industries are making a major contribution to India’s goal of being a $ 5 trillion economy in the near future. This makes India a sustainable country to do business with. The philosophy of strengthening 3Ps across the breadth and breadth of businesses has helped companies transform into digital businesses.

The companies systematically adopted the changing technology and created the growth story through Automation ⇒ Digitization ⇒ Digitization over the years.




Digital transformation

Minimize human effort

Digital activation – switches from

Analog to digital

Digital technology – digitally adapt business processes and stakeholders

Digital technology – to bring in new or modifying business processes, culture and customer experiences

Digital transformation that aims to create or transform processes and activities has strengthened the economy and has helped to create and develop models so that the entire society in the near future becomes a fully networking digital society. Many companies have redefined their strategy to include digitization as part of their core process to leverage IT-enabled decision-making, to optimize productivity, and to improve their digital presence.

The big leap, however, was hit by a major impedance when the covid pandemic made the world sick. The sight of factories suddenly stopping production, railways, roads and airways stopping, the flight of labor from cities to their homelands often on foot, became common news for the media. On the other hand, IT-enabled organizations were able to survive while those who are slow to realize the IT potential have either perished or are struggling to survive.

Image source: Envato Elements

Undoubtedly, covid 19 had a negative impact on humanity, but India’s technology that supported resilience served as its savior. The impending lockdown limited millions of professionals to their homes and many of them returned home to their villages. Despite all the odds, the current growth and improved internet penetration helped technology companies to reorganize and made work from home possible. The home office achieved the dual goal of enabling lockdown and at the same time contributed to the economy by providing unmatched and uninterrupted deliveries.

Looking inward, one of the biggest lessons from the covid pandemic and the amplified thought process is that, since most of India is still living in the countryside, it will not be enough to e-connect them via mobile phones. In order to reap the real benefits, the gap between urban and rural areas that technology has created over the years must be bridged. The city must move to villages, the technology inclusion must be changed to ensure that all villages have the amenities that will make life out there comfortable and at the same time aim to reduce the influx to cities that are already overwhelmed.

The creation and capture of digital information is increasing many times over, government policies and systems are being reworked and adapted to the needs of the population, messages in the form of text, videos and photos can now be seamlessly transmitted via mobile phones, applications that are scalable designed and all these are now possible efficient technology platforms with minimal maintenance costs.

Image source: Envato Elements

It is time for India to start rewriting its growth history with technology inclusion as its central theme to ensure that all programs reach far and wide and in the language that is local to the masses. This will disrupt the movement of labor from villages to cities while enabling the innovations generated in the labs and research institutes in the city to reach and change the villages.

The real digital transformation should help build smart environments that make user interaction implicit. The adaptive interfaces will help to discover the services and enable information retrieval with the utmost precision. The focus area for the technology-driven growth history should be health care, high-quality education and seamless access to financial support and insurance requirements. In a real sense, this would mean engaging and empowering all the citizens of this country to contribute to economic growth.

The country realized with foresight that the nation’s livelihood, maintenance and rebuilding can be achieved by exploring the benefits of information technology and the internet. As a result, the sign of progress can be felt again, as the covid pandemic eases, across every state, city and town in the country. Roads have begun to reach the most remote places, electricity and lighting reach far. Railways add new rakes, bridges are built, new airports are developed. Self-driving cars, automated machines and transport, smart building and smart cities that reflect modernity and progress in society have begun to look real.

Reaching the last mile through technology inclusion and adoption will further help to weave the much-needed social structures into a single group – network users.

It’s ADVANTAGE INDIA all the way !!!

Dr. Devendranath G Jha

The author is Professor and Area Chair – Data Science & Technology at KJ Somaiya Institute of Management.

Warning: This content is distributed by KJ Somaiya Institute of Management. No TNIE Group journalist is involved in the creation of this content.


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