Game Infarcer: Atari Acquires Ouya, Rebrands To Booya

Atari, the company behind the Atari 2600, your grandfather’s favorite console, has bought the Ouya, Towerfall: Ascension unit, which lasted just under two years on the market before being shut down.

This news comes through Atari CEO Wade Rosen, who, from the balcony still under construction of his favorite room at the Atari Hotel, livestreamed the announcement by saying “Booya, baby, booya, booya, booya.” It was unclear why Rosen said this, but shortly after, Atari released a press release stating that the company had acquired Ouya for $ 99. [Editor’s Note: $99 is coincidentally the MSRP of the Ouya device]

“Atari is pleased to announce a monumental move, the company’s biggest since the release of Pitfall: its acquisition of Ouya,” the press release said. “Together we believe we can rule in the new gaming season. Imagine you check into your Atari Hotel room and see a stylish and sexy Atari Booya machine in front of your plasma TV (with a removable TV mount in the premium room) “It’s this kind of excitement for families that Atari has provided for decades and we can not wait to do it again.”

Atari’s acquisitions join a number of other acquisitions that have largely defined gaming in 2022 so far. It started with Take-Two Interactive, the parent company behind the Grand Theft Auto series, announcing as early as January that it was acquiring mobile giant Zynga for almost $ 13 billion. Then, a week later, Microsoft announced that it had acquired Activision Blizzard, the company behind Overwatch and Call of Duty, for a whopping $ 68.7 billion, and two weeks later, Sony revealed that they were buying Bungie for $ 3.6 billion. A few weeks later, Sony also announced that they had acquired Jade Raymond’s new studio, Haven Studios.

In an exclusive interview with Game Infarcerexplained Rosen Atari’s strategy behind the acquisition.

“I mean, just say it out loud: Booya,” Rosen said. Feels good, right? Feels really good. Booya. Booya. Booya! ”

At this point, Rosen continued to yell at Booya for about three minutes and Game Infarcer could not determine exactly what this meant. Still, Ouya is now Booya and it is owned by Atari. When it comes to what this means for gaming, the answer is simple: nothing, as unequivocally absolutely nothing. Booya feels good to say, though.

Insiders tell Game Infarcer that with this transaction to be completed next month, Atari now sees Intellivision for its next acquisition, referring to “Atari is really interested in strengthening its Atari Booya library with Amico games such as Pool 3D, Corn Hole 3D and other fan favorites . ”

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