It’s exciting to finally launch a new website, but the hard part begins now. Ranking your site on Google can be a difficult and frustrating process, but it doesn’t have to be. This guide includes my favourite tips and tactics to rank your brand new website on Google.
If you just launched your brand new website, there is nothing to panic about. You can still make a good launch: submit a sitemap, convince link-worthy bloggers to interview you, ask for comments on Reddit and Forums, write in your Facebook and Twitter profiles that you have just published the website. All these will help you get the initial surge of traffic and rank the page on Google if done properly. But first of all, there is one fundamental thing that you need to master in order to be able to rank your site in Google. It is called “On-Page SEO“. To get it right and fully understand it, I recommend reading the On-Page SEO Guide by Neil Patel. After that, here are some hints for getting a lot of people to see your new website (for free) during its first weeks online.
Start title tags with your target keyword:
If you don’t start your title tag with the keyword you targeting, two things can happen: Google won’t rank your site for that keyword, preventing people from finding your content when they search for something you’re not ranking for. Your website’s visitors may not want that keyword at all!
When you’re just starting out with a new brand, you have a blank canvas to paint your masterpiece. I always start optimizing my websites while they’re in the developing stages so that when they’re launched and I’m ready to publish content, everything is already perfect. One of the first things I do on my home-grown sites is optimized the title tag and meta description. Don’t bother wasting time wondering if you should be building links or earning mentions instead — figure out your title tags because they are vital to get referenced organically by others.
Drop Keyword in first 100 words:
Get the jump on your competition: When ranking a brand new site (or pages from an old site that you have yet to rank) it is important to mention your keyword in the first 100 words of your text. This gives engines more indication that you are optimizing for this keyword and helps play a role in what will ultimately be displayed as “snippets” within the search results.
Use Outbound Links:
One of the best ways to create links and raise your SEO ranking is to use outbound links within the body of your blog posts. This can be a very effective way to gain powerful reciprocal links that will improve your SEO ranking. However, people still don’t do it. I’ll show you how to use outbound links, along with a few more strategies, in order to get a better ranking on Google faster than you could possibly imagine.
Write click-worthy meta descriptions for each page:
Meta descriptions are quite powerful in Google search results. They allow you to influence how users perceive your site’s brand and its value to them before they click. When it comes to meta descriptions, long-form copy tends to perform better than short snippets: headlines that use 150-160 characters get double the volume of clicks from search engines like Google, Yahoo and Bing than titles under 60 characters.
Put your target keyword in the URL:
Put your target keyword in the URL: Taking your brand new website to the top of Google is not as hard as you think. And the first step that we have to do is ensure that our keyword is included in the URL of our website.
A lot of people believe that you can’t put your main keyword in the URL, but I disagree. Just like “linking from within the body of your content to a page with your target keyword in the URL,” if you have a variety of words in the URL, but at least one word is your target keyword, then it is okay to do so (this is not an original idea).
Add keywords to your post strategically:
One way you can get your content showing up on Google before your domain name is actually “published” is to make sure you use the keywords in your post. For example, if you’re trying to rank for a keyword phrase, “best carpet cleaner in Los Angeles, ” should you simply go into your post and start adding that phrase thoughtlessly.
Make sure your title includes your target keyword. Use the keyword densities chart to determine where best to place the keyword in the title. For example, if you’re targeting “whiteboard animation,” then you would want to put that word near the beginning of your title because search engines give more weight to those words occurring closer to the start of the page’s metadata.
Post Long Content:
Posting long content, on your website is probably one of the easiest and most effective things you can do to rank your site on Google. Adding large chunks of text gives search engines something to read and index, while also giving users a reason to read (and link to) your content. Posting long-form content—at least 500 words, but the longer the better—offers readers an in-depth look at specific topics, which encourages them to spend more time on your site.
Good content is important for both site visitors and Google. Google wants useful, informative content on its search engine. Visitors want easy to understand, interesting content that can help them solve their problems.
Take Advantage of Internal Linking:
Internal linking is the act of linking to other pages of your own website. In other words, internal links are links that you place within your website that point to other pages on your own site. A good internal link structure can help with indexing and user experience (UX). As long as you have a strategy in place, and don’t go overboard with internal links, you can use this tactic to your advantage.
Internal linking is vital to help Google crawl your site in an efficient manner. When you link internally on your site, it helps Google know where everything is inside of your site and thus it can crawl more efficiently.
One of the main reasons to spend time-on-page optimization is that images have 46% weight in overall page rank. Why does your brand new website need image optimization even if it is not on any search engine? Because you want to be listed in the image search results and get the traffic from the images of your competition. Also, it will help your website to have a better page rank. Only a perfect, perfectly optimized image can catch Google’s attention for a long time and this will, hence, lead to better ranking.
Image optimization is the process of preparing an image for use on a web page or site. This includes creation, compression and file size. Optimization helps you create smaller image files that load faster and reduces your cost per impression on AdWords.
Target less competitive – longtail keywords:
New websites in the industry need to target less competitive longtail keywords that not many businesses are currently targeting. New websites should target low volume, low competition long-tail keywords and build their way up to higher competition keywords as they establish their website’s credibility. On the other hand, a brand new website without any authority or legacy needs to focus on targeting low competition, high volumes keywords until they build enough brand awareness to target keywords that have greater commercial intent.
Longtail keywords are not only easier to rank for, but can also bring in more Users to your Website. When you optimize your website for longtail keywords, you get more people searching for a very specific keyword that has been placed on your website.
Use LSI keywords in your body content:
One of the easiest ways to start ranking your site is to use Long Tail Keywords in your body content. LSI keywords or Latent Semantic Indexing terms usually have low search volumes. The trick lies in creating relevant content around a long-tail keyword and improving the overall on-page search engine optimization.
One way you can boost the number of visitors your site receives from search engines is by using LSI keywords. LSI keywords or latent semantic indexing keywords are basically long forms of singular keywords. For example, if you have a blog about dog training, dog training could be a keyword you are looking to rank for. But you know that dog training has variations in how it’s used in different contexts.
Ensure your site is super fast:
A website’s loading speed is no longer an afterthought. In fact, numerous studies have shown that Google ranks websites that are fast-loading as more relevant than slow-loading sites. Not only does a site’s speed affect rankings, but slow-loading websites can kill your conversion rates. Visitors expect pages to load in seconds—not minutes or hours. Today, users provide instant feedback through the use of their feet. Websites with bad user experiences will lose those visitors, who then go and find something else to do on their computer or smartphone. And unfortunately, it’s not just about getting users through the front door; if your site can’t keep these visitors around and keep them coming back, they’ll leave and never come back.
If you want to rank your website on top of Google’s SERPs, then you have a short time. In order to keep high rankings, we need to change your website performance and user experience periodically. Since the site is loading speed is crucial to search engines.
Your website must be mobile-friendly:
Google has confirmed that mobile-friendly websites will be given preference in the ranking algorithm over non-mobile friendly ones. Failing to have a mobile responsive website can result in your website being penalized. However, you can still get away with having a desktop-only site if your site is of amazing quality, for example, IMDB.
I’m sure you already know that in order to rank your brand new website, you must have developed an SEO friendly website and you have to have your on-site SEO tactics correct. But then there is the other part of off-page SEO which requires a whole new set of strategies to rank higher.
Build high-quality backlinks only:
After you get your website ranking on Google, the next step is to build high-quality backlinks. This will help the search engines to understand that your website deserves to be ranked. Ranking on Google or any other search engine without backlinks will only bring you temporary results and it’s not going to help you long-term by increasing the traffic to your site. And I think we all want the best possible long term results, don’t we?
Broken link building:
The broken link-building method has to do with recognizing broken links on sites from your company specific niche. The primary objective is to obtain the damaged link changed with an energetic one indicating your content.
This method produces a considerable possibility for search engine optimization web link building due to the fact that no one wants to have actually broken links on their internet site.
If you locate any type of broken web links on topically associated sites, you can instantly contact the website owner and also inform him concerning it. Considering that you will do him support by pointing out a busted link, you can additionally kindly ask for a replacement with a link to your pertinent resource. Obviously, the substitute– your post– have to be interesting and beneficial for their target market.
Now, the question is, just how to automate the procedure of discovering busted web links? You require a tool to do this. In my experience, the most effective free device to utilize for broken web link structure is Examine My Hyperlinks.
It’s a basic Google Chrome extension. First, you need to set up the extension in your Google Chrome browser. Once installed, it will certainly look like a little checkmark icon close to your address bar. When you click it, it will immediately start checking all the links on a certain website. If a web link is damaged or dead, it will be highlighted in red, and also the error will certainly be shown best beside the text (e.g., “404”).
The skyscraper technique is a popular and effective method, introduced by Brian Dean, to improve search rankings and boost the relevance of your website.
It involves three steps:
Find a linkable asset that you can use again and again, an asset that is both informative and awesome. Authenticity is the ‘name of the game’ here.
Then improve on what exists by making the content longer with more relevant keywords.
Finally, reach out to the right people: those who work in your niche and have websites similar to yours. Rather than sending random cold emails, it’s better to reach out to those who actually have a reputation in the business. Linking to their pages will give you a big boost in traffic.
Another link building technique uses infographics. With this method, instead of publishing an infographic and begging other people to share it, you’re pushing them to release it on their site in exchange for unique content.
The complete steps are:
Step 1: Post an infographic on your site
Step 2: Find sites that write about your infographic’s topic
Step 3: Show them your infographic
Step 4: Offer them unique content
Step 5: Get your contextual backlinks in return
Guest post on relevant blogs
The benefits of guest blogging are clear: You land backlinks from authority sites. Individuals admire you as an expert. Targeted reference website traffic floods to your site.
a. Searching for blog sites to guest message through Google search strings: Right here are a few search strings: — write us “your topic.” — your key phrase + “guest blog post by.” Claim your topic is the virtual assistant.
Go to Google as well as search for “online assistant” + “guest message by” Also, you can use Google reverse image search, utilize Twitter as well as Google to locate more messages, as well as go to alltop.com which has a complete list of the very best blogs on the web.
b. Researching your target blog owners is essential when you need to separate the winners from the losers and cozy as much as them by involving them on Twitter/Facebook or by means of e-mails.
c. Find a great as well as proper subject to compose a guest message about. For example, a meat-related blog post on a vegan blog website is going to get declined so it is very important to know what you are handling.
d. Have an excellent pitch all set to persuade blog writers to enable you to create for the guest post for them.
e. The final step is to follow up on any type of and all comments promptly as well as thoroughly.
Answer on Quora:
Quora is a website where individuals generate the web content totally. They post concerns using strings and other individuals address them. It’s primarily a yahoo solution type social media network that works like a net forum. Both threads and also responses can receive “upvotes” which indicate the answer merited and also preferred. The responses with the most upvotes are put at the thread’s top.
Quora is wonderful for:
Websites that depend on traffic for revenue (Ad authors, affiliate sites, material authors). Websites that sell detailed products. Websites that market products (SEO devices, kids’ sneakers, coffee mills). Blog writers that intend to develop themselves as an authority on their subject.
Discussing blogs helps to produce backlinks, which in turn produce website traffic for your blog. Most of these links wear as well as therefore carry little value, however, the procedure is still useful. For brand-new blogs, comments– customer created web content– will certainly aid obtain a site indexed faster. Commenting aids drive referral web traffic to your blog. However, it is important to upload a useful comment. Routine commenting is the best means to connect with any kind of blog owner personally. While it can put in the time to produce these connections, you will be discovered by the website’s manager and other co-bloggers which can be lucrative over time.
Link roundups are picked as well as organized updates from bloggers that connect out to their favourite material throughout an offered duration. Roundups are equally valuable connections. It’s actually difficult to curate web content as it entails a great deal of job. The bloggers creating these roundups are proactively looking for content to link to. You can land links in lots. Over time, you will acquire roundup insurance coverage normally. After you pitch the blogger who curates the roundup, you need to connect on social media sites In this way, they’ll uncover your future updates normally. I have actually acquired some backlinks from link roundups.
Be active on social networks
Although Google doesn’t hold much supply in social media as far as ranking is worried, you can actually boost your website’s popularity as well as traffic by being active on Facebook, Google+ or Twitter. The, even more, you upload links to your blogs on social media networks, the higher the opportunity people will see your blog, thus enhancing traffic.
Promote your brand-new blog
Promoting your blogs is very important to allow people to know of their existence and to enhance traffic. The even more you promote, the better your blog’s significance is presented and popularity soars. Before publishing your brand-new piece of material, reach out to a prominent blogger in your market. As soon as your web content is published, share it on social networks and also point out the people you’ve referenced. Anytime you discuss a person, consist of a link to a person’s short article and also inform that individual by sending an email. With LinkedIn, you can enter a prominent bloggers inbox even if you don’t have their e-mail address. Contact individuals that have shared similar web content to the item you simply released and also preferably, transform the content into a video clip to interest a completely various audience.
Stay updated with Google’s algorithm
Google updates its search algorithm frequently. As an example, on February 23rd, 2016, Google made considerable modifications to AdWords, removing right-column ads entirely as well as presenting 4-ad top blocks on several commercial searches. While this was a paid search update, it had substantial ramifications for CTR for both paid and organic results, particularly on competitive keywords. These sorts of adjustments need to be recognized to intend a strategy concerning website ranking.
Follow Google’s guidelines
These quality guidelines cover the most common types of deceptive or manipulative habits, however, Google might respond adversely to other misleading practices not listed below. It’s not secure to presume that just because a detailed deceptive technique isn’t included on this page, Google authorizes it. Make web pages largely for customers, not for internet search engines. Do not deceive your individuals. Stay clear of tricks intended to boost search engine rankings. An excellent rule of thumb is whether you would certainly feel comfy describing what you have actually done to a site that takes on you, or to a Google worker. Other useful questions to ask: “Does this aid, my individuals? Would certainly I do this if online search engines really did not exist?” Think about what makes your site unique, valuable or engaging. Make your site stand apart from others in your field.” These guidelines are outright as Google is the most popular as well as effective internet search engine out there. While you utilize its solutions, it’s just sensible to follow the guidelines word for word.
Ranking a new website on Google is often a confusing task. It’s important to remember that your keywords are your best friends and you need to optimize them effectively. The better you can use and incorporate these keywords, the better equipped you will be to rank in Google. So don’t start throwing any old words around; think about what you truly want to achieve for your business and design your SEO strategy around these goals.