India’s M&E industry to touch ₹4,30,401 crore by 2026: PwC report

India’s media and entertainment industry is expected to reach Rs. 4 30 401 crore in 2026 at a CAGR of 8.8%, according to a report from the professional service company Pricewaterhouse Coopers.

The OTT flow market (over-the-top) will expand by 14.1% CAGR to reach Rs. 21,032 crore during the same period, with subscription services driving this growth and accounting for 90.5% of revenue in 2021 and will account for 95% in 2026. At the same time, the TV advertising market will expand by 6.3% CAGR to reach Rs. 43,410 crore in 2026. By this time, India will be the fifth largest television advertising market globally, after the United States, Japan, China and the United Kingdom, according to the report.

Entitled Global Entertainment & Media Outlook 2022-2026, this is the 23rd annual analysis and forecast for entertainment and media spending by consumers and advertisers in 52 territories of PwC.

Total OTT revenues more than doubled in 2020, driven in part by the absence of public entertainment and extra time at home during the covid-19 lock-in. This trend continued in 2021, with revenues almost doubling again. Although the growth rate will slow down, the market will still expand by 14.1% CAGR.

India’s TV advertising market was hit by the recession of covid-19 2020, which caused a decrease of 10.8% compared to 2019 levels. With the country’s return to economic growth in 2021, this segment grew by 16.9% to Rs. 32,374 crore, all ready to expand further to a 6.3% CAGR by 2026.

India’s internet advertising market will increase by 12.1% CAGR to reach Rs. 28,234 crore in 2026. Given the country’s market for internet access, which is the first mobile, the mobile sector dominates the market for internet advertising here, accounting for 60.1% of total revenue in 2021, rising to 69.3% in 2026. Display advertising dominates the mobile sector and accounts for 90.7% of revenue in 2021, although its share will drop to 88.9% of total in 2026. India’s revenue from wired internet connection amounted to Rs. 6,379 crore in 2021, which is forecast to increase by 6.3% CAGR to reach Rs. 8,829 million 2026.

India will see an increase in total newspaper revenue by 2.7% CAGR from Rs. 26,378 crore 2021 to Rs. 29,945 crore 2026. India, which will beat both France and the UK to become the fifth largest newspaper market in 2026, will also be the only country to increase its total newspaper printing revenues consistently over the five-year forecast period. India will also be the only country in the world to increase sales of daily printed newspapers (in volume) during the forecast period. The increase of 1.3% CAGR – to an average of 139 million daily average newspaper sales in 2026, a third of the global daily total – will mean that India will overtake China as the largest world market for printed circuits in 2025.

India is the third largest market globally in terms of bio-accesses after China and the US in 2021 and will grow at the highest growth rate among all segments of 38.3% CAGR during the forecast period to reach Rs. 16 198 crore in 2026. India’s total revenue from video games and e-sports was Rs. 16,200 crore in 2021 and is expected to reach Rs. 37,535 crore in 2026, an increase of 18.3% CAGR. Although still a fairly small market for the country’s size and population, India is the third fastest growing video game market in the world, after Turkey and Pakistan. With income of Rs. 13,244 crore, social or casual gaming accounted for 83.9% of India’s total video game and sports revenue in 2021. It will expand by 20.6% CAGR to reach Rs. 34 581 crore in 2026.

“The Indian media and entertainment outlook for the next few years is quite unique. It is an exciting growth rate of digital media and advertising led by the deeper penetration of internet and mobile devices in our market. At the same time, traditional media will maintain their steady growth rate during the We will see a completely different profile of media and entertainment-related companies and revenue models emerge in the digital space once we launch 5G, says Rajib Basu, partner and leader in entertainment and media, PwC India in a statement.

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