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Leading free-to-play aggregator secures key CCO talent in the form of Playtech’s former commercial director

Inside The Pocket (ITP), the leading free-to-play (F2P) aggregation platform, has appointed Ruairi Boyle to the new role of Chief Commercial Officer, as it wants to expand its presence and influence across the industry.

Boyle arrives at Inside The Pocket after a successful stay at Playtech, where he proved to be in a similar senior commercial capacity, having taken the reins as commercial manager of the gaming powerhouse for the past seven years. There, he diligently built the brand’s reputation in global gaming markets, with a keen eye for strategy and new sales across digital and land-based international markets.

The Irishman is also an industry veteran in a number of decision-making roles – particularly in brands such as Ladbrokes, Genting and BoyleSports – where his sense of strategy, commercial negotiations and product planning for sportsbooks gave him foresighted player-focused acumen around the merits. of commitment to sports betting.

Boyle is now bringing these skills to the sports betting industry’s leading free-to-play aggregation platform. He will be responsible for managing ITP’s existing partners – which include the multi-award winning ones such as Low6, Incentive Games, Thunderbite, PunditLeague and BOA Gaming – and ensuring the expansion of Inside The Pocket’s dedicated F2P skills to international territories.

Inside The Pocket is committed to being a flexible tool for acquiring and retaining customers who drive engagement through a range of games whose format responsibly acquires and retains customers at low cost but which also remains fully compatible as regulation continues to roll out in regions from the United States to Asia, Africa and Latin America. Its agnostic platform offers a strategic solution that works area by area and educates uninitiated audiences with fully integrated games.

Ruairi Boyle, Chief Commercial Officer at ITP, said: “I have always based my business relationships on the ability to create value. By working with Hussain at ITP, I have already been hugely impressed by the technical excellence of the composite games, while currently benefiting from massive momentum in the industry from data providers, to sportsbooks, to the platform and to operators. ICE London provided an early consolidation of this fact. I am completely satisfied with our pipeline, together with our combined contacts in the sports and sports betting area. ITPs are trusted, respected and on their toes. I can not back up a stronger story than that. “

Hussain Naqi, founder and CEO of Inside The Pocket, added: “We were naturally pleased that Ruairi joined the ITP team before ICE London and I am pleased to say that we have started since then. His experience and Rolodex’s contacts in sales and business development are second to none. I have no doubt that he will be a true asset for both ITP and all our progressive customers as we seek to broaden our global footprint, so it’s high time for new partners to discover how a single integration with ITP can open up the entire free-to-play market. . ”

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