Pre-hated Marmite and Bovril on tap – Campaign rounds up the April Fool’s campaigns

Marmite opens a “hated Marmite” store

With eBay reporting a 400% increase in second-hand sales compared to the previous year, Marmite explored an opportunity to give its hated cans a new, loving home. The salt spreading mark yeast extract opens a “hated Marmite” store that sells used cans for as little as £ 1.

The hated Marmite eBay store will sell cans that have been opened, tried and discarded out of disgust. Product ads use lines like “How does anyone eat this ?!” and descriptions that include gems like “Just one look is worth missing.”

Pot Noodle is collaborating with Papa Johns to launch noodle pizza


Pot Noodle and Papa Johns have teamed up to create a noodle pizza. “Pot Pizza” is available in three flavors created by topping a pizza base with a Pot Noodle.

The pizzas available are Papa John’s American Hot topped with spicy Bombay Bad Boy and extra jalapeños; Papa Johns Chicken Club crowned with chicken and mushroom noodles; and Papa John’s BBQ meat feast with smoky beef & tomato.

This culinary creation is designed to follow the Pot Noodle sandwich that has long been an internet sensation.

Malibu launches super premium Malibu XO

Malibu launches a limited edition Malibu XO made by Malibu that has been stored in coconuts for 12 years.

Located in the depths of an arch, in a top-secret location, on an unknown Caribbean island, and guarded by a team of security guards around the clock, the coconuts have been stored in a temperature-controlled environment and turned every hour. Only 100 of the XO blend are available, and the liquor comes in a black bottle, embedded in a gold collector’s box, accompanied by an owner’s certificate.

Made in ChelseaMark-Francis Vandelli, one of the finer things in life, was chosen to be the first person in the UK to get his hands on a bottle of Malibu XO.

Bovril installs bottomless vending machines in the seat


Bovril joins the world’s oldest football club, Sheffield FC, to give fans access to their own personal Bovril vending machine – which can be used to access bottomless Bovril, directly from their seats.

The news comes after the announcement of the football club’s new stadium, which consists of an arena with 4,000 seats at Meadowfield in Sheffield. When the arena is open, in 18 months, football fans will be able to enjoy Bovril directly during every match.

Aldi launches low-cost airlines


Aldi announced this morning that they will spread their wings and launch the airline AldiAir. After revealing his plans on social media, the retailer was met with a plethora of responses.

Many shoppers were happy about the move. A Twitter user said: “If we get through security as fast as the cashiers scan shopping, I’m all for it.”

Hikers create sandwich-sized sandwich chips

Walkers aims to satisfy all crispy sandwich lovers with its new, giant bread-sized crisp. Designed for use in sandwiches, the “bread-shaped chips” are 11 cm high and completely flat.

The new product comes after unfounded research from Walkers showed that almost everyone (98%) of the country agreed that chips make sandwiches better.

Professor Green becomes Shitamine’s face outwards

The supplement brand Aguulp in liquid form, founded by Professor Green, has created a fake product announcement for Shitamins.

The Shitamins campaign aims to highlight the ineffectiveness of vitamins and supplements in tablet form. As part of the activation, Aguulp is occupying a sign on Shoreditch High Street on March 30, showing Professor Green’s marketing of Shitamins in a false advertisement. Aguulp will also try products on display.

Aguulp supports the business with social assets on owned channels, including a fake video and a pseudo-landing page that takes consumers from information about Shitamins to learning about Aguulp on the real brand website.

Nasty Gal launches sex toy heels

Nasty Gal combines partying and fun with sex toy heels that have a six-inch ball vibrator for a heel on an open-toe sandal. The “Make me Sq-HEEL” collection will be the first product to be launched in this range.

Wild and Cheesegeek launches cheese-scented deodorants

The deodorant brand Wild has collaborated with Cheesegeek to launch three new pungent cheese-scented deodorants, eau de bleu, salt & milk and nutty orange. Eau de bleu is a sour, rich and slightly spicy scent inspired by Shropshire Blue. Salt & milk – is inspired by Baron Bigod with a subtle earthy aroma. Nutty orange is orange in color and inspired by Appleby’s Cheshire. The scents are “guaranteed to whet the appetite of your companions” making the wearer irresistible. Like Wild’s other products, the latest fragrance launches are completely natural, completely vegan, durable and plastic-free.

Michael Buerk exposes this “meat scam”

Herbal brand This has been implicated in a “meat fraud” scandal. Broadcaster Michael Buerk delivered a shocking new exposé that revealed that a meat company has sold meat alternatives such as real meat.

Following an insider tip, meat from Stewart Hendry & Sons was lab tested. Of the 100 products tested, the report shows that 26 do not contain any meat. Through further investigation, they traced the plant-based alternatives back to This.

Heura changes brands to IT!

The herbal company Heura has decided to confiscate its authentic but impossible to pronounce name. The brand announced today via Instagram, a completely new brand and reintroduced itself as That.

It, formally known as Heura, can be found all over the country with exciting partners including Neat Burger and Ready Burger.

Orbits introduces virtual slap functionality

Orbits, the virtual event platform, introduces a The Slap React feature that allows guests to respond to hosts with a slap in the face during an event. In addition, the sound of crickets can be played to fill the silence. The event industry is constantly changing and this latest feature shows Orbit’s commitment to stay ahead of the curve and keep up with the latest trends.

Furniture @ Work designs a place to cry at work

Furniture @ Work has solved the problem of where to cry in the office. The soundproof cabinet is made to cry at work, which means that workers can now escape from the everyday drama of office life in a human-sized “Cryling cabinet”. Key features include sound (and scream) resistant walls, a comforting beanbag, tear wipes and an “Occupied” lamp. There is also a pick-me-up vending machine with soothing and soothing items such as chocolate, blankets, chamomile tea and stress balls.

Haysto aims to curb millennial spending

Mortgage broker Haysto has launched a new savings system that aims to help millennials save for a home deposit by blocking spending on Greggs, Netflix, takeaway coffee and everything with avocado. “SacrifISA” comes in response to Kirstie Allsopp’s motivational comments, which suggest that millennials only need to give up their “easyJet, coffee, gym and Netflix” lifestyle to get on the real estate ladder. With the slogan “Stop complaining. Start a SacrifISA”, the system is linked to the user’s debit card and once connected it will help curb unnecessary spending by blocking attempts to waste valuable savings. Once a purchase has been blocked, the millennium will come pink card automatically to transfer money to savers’ SacrifISA account.

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