Shopping in-store data platform Nexite raises $67m

The Israeli company has developed a computer platform that connects physical goods to the cloud.

Israeli data platform for real-time information in stores and retail Nexite today announced the completion of a $ 67 million Series C financing round led by Pitango Growth and Saban Ventures with the participation of existing investors Battery Ventures, Intel Capital, Pitango First and Vertex Ventures. This brings the total financing of the company to $ 100 million.

Founded by CEO Anat Shakedd and CTO Lior Shakedd, Nexite has developed a data platform that connects physical goods to the cloud, enabling brands to increase in-store revenue with real-time sales funnel analysis traditionally used in e-commerce. With data gathered from a product’s location, availability, and performance, Nexite provides powerful insights to help maximize store sales per square foot. The company’s patented, battery-free NanoBT (Bluetooth) tag is attached to goods and delivers frictionless customer experiences including secure mobile self-checkout, seamless returns and seamless click-and-pick, which drives omnichannel sales, enhancing the customer’s in-store experience.

Anat Shakedd said: “We provide complete insight into the physical sales funnel and by doing so we create a lexicon of store intelligence to optimize sales per square foot based on customer engagement data. We introduce terms normally associated with e-commerce such as abandonment, engagement and transformation. “This type of data has never been available before and now it paves the way for resellers to navigate digitally with physical commerce.”

Published by Globes, Israel business news – – on May 11, 2022.

© Copyright for Globes Publisher Itonut (1983) Ltd., 2022.

Anat Shakedd Credit: PR

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