Singapore Airlines extends F1 Singapore Grand Prix title sponsorship for another 3 years

SINGAPORE: Singapore Airlines (SIA) will continue as the title sponsor of the Formula 1 Singapore Grand Prix for another three years, starting with this year’s race which will be held from September 30 to October 2, the airline said in a press release on Saturday (May 14) .

SIA only signed on as a title sponsor in 2014 and then extended the event in 2018 and 2020 by two years respectively.

With the new extension, SIA will remain the title sponsor of the Singapore Grand Prix until the 2024 race.

The race has previously been sponsored by Singtel from its first edition 2008 to 2013.

The Singapore Grand Prix will return after a two-year absence due to the covid-19 pandemic.

A contract for Singapore to host Formula 1 races for another seven years was signed in January this year. This was the fourth contract renewal for Singapore, and the seven-year extension is the longest for the race so far.

“This year’s long-awaited Formula 1 Singapore Grand Prix will be a major milestone for Singapore, marking the return of a major international sporting event to the city following a two-year hiatus due to the pandemic,” said SIA’s Vice President of Commercial Lee. Lik Hsin.

Mr Brandon Snow, CEO of Formula 1 Advertising, said: “We are delighted that Singapore Airlines will continue to be the title sponsor of the Singapore Grand Prix for another three years.”

Snow said the Singapore Grand Prix “is the original F1 night race” and “an iconic Formula 1 event loved by fans and drivers”.

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