Welcome to our weekly collection of all the Apple news you missed this week, in a nutshell. We call it apple breakfast because we think it goes well with a cup of coffee or tea in the morning, but it’s cool if you want to read it during lunch or dinner as well.
The last of the gang to die
Pour one for Ipod Touch, who went out as a boss this week. And by “as a boss” we mean “in a strangely vague press release after many people assumed it died several years ago.”
With mini, nano, shuffle and other iPod models ending long ago, this is a sad and anticlimactic end to one of Apple’s most iconic product lines. It is also unlike Apple, which normally follows the “let them want more” principle when killing beloved products. iPod touch disappeared without an update for three years before it received its death sentence. It’s practically torture.
It did not have to be this way. Many Apple fans were introduced to the company’s product ecosystem by an iPod (to me it was a black iPod nano around 2006) and iPod touch continued to serve that role until its final model, giving an introduction to both iOS and Cupertino designos for under $ 200 . Even the original price tag of $ 299 in 2007 cost hundreds less than the iPhone.
Apple is very good at keeping people inside its walled garden, but the high price of its products can make it difficult to attract new customers to enter through the gate. iPod touch was Apple’s gateway device.
It’s easy to see a future for iPod touch because there will always be a market for a version of the current iPhone that does not do so many things but costs less money. With the right campaign and regular updates, the touch could have lasted as long as the iPhone does, attracting converters with its tasty price tag and then pushing them to the more expensive devices when they are comfortable with the interface and interested in taking things to the next level.
The danger with most beginner products, such as the iPhone 5c or the latest iPhone SE, is that they feel cheaper and could potentially damage the premium brand. The genius of the iPod touch is that it is a completely first-class version of a half product. It’s like the hardware version of a feature-limited free trial of software. It does not make you dissatisfied; it makes you hungry for more.
That did not happen. But official cessation is of course not the end of the story. This week’s announcement prompted many owners to upload photos to still working iPods, and we hope these devices will continue to bring joy for many years to come. Even though the iPod touch has since sold out in the US, you can still buy one if you know where to look and are in the market for a music player with lots of history.
Trending: This week’s best stories
Jon Jacobi explains how one even macOS app convinced him to leave his computer behind.
At his annual IO conference This week, Google introduced a number of new products and features. But five of them sounded familiar to Apple fans.
Confidentiality is a right, says Macalope … The right way to lose money!
Apple has all the ingredients for effective teleworking. Why does it not use them?
Portability is overrated. Here are 5 reasons buy a desktop Mac rather than a MacBook.
Jony Ive answers the age-old question: Why do so many Apple products comes in silver?
mini, Air, Pro, Max, Studio, Ultra: What to do Apple’s name really mean?
iPhone 14 could be Apple last handset with a Lightning portwith rumors circulating about a switch to USB-C 2023.
AirPods Pro looks to finally get an update this fall, along with a new version of AirPods Max. New colors and patterns is expected.
Apple plans to expand its ever-growing service portfolio sell groceriesaccording to a well-known analyst.
As WWDC looms, Apple is rapidly running out of Macs. Which can be one clue about this summer’s launches… Or just evidence of logistical problems.
We now know exactly how much higher iPhone 14 Pros screen will be. And the answer is … not very much.
This week’s podcast
It’s been almost three years since Apple released the AirPods Pro. What about it? We are talking about status of Apple’s AirPods range– as well as the last place for iPod – in this episode of Macworld Podcast.
You can watch each episode of the Macworld Podcast on Spotify, Soundcloud, the Podcasts app or our own site.
Software updates, bugs and other issues
The stand-alone fix for Studio Displays webcam problem is almost here: Studio Display Firmware 15.5 is now on release Candidate (RC).
Speaking of RC for iOS 15.5 is also available now. The pubic version will probably land next week.
And one last word from the payment: Apple has lost Universal Controls beta label as macOS Monterey 12.4 approaches launch.
Apple has shut down iCloud documents and databut you can still find your files.
And with that, we’re ready for this week. If you want to receive regular summaries, sign up for our newsletters. You can also follow us on Twitter for the latest news. See you next Saturday, enjoy the weekend and stay at Appley!