Theatres, distributors may not fully recover investment in ‘RRR’

New Delhi: Distributors and theater owners who had paid upwards 400 crore to acquire the rights to SS Rajamouli’s RRR may not be able to recoup its investment because trade experts said the film could not have reached the ticket numbers it could have if it had been released before the covid-19 pandemic.

Cinema owners said that a certain section of their clientele has not returned to the cinemas and is unlikely to return because they are used to enjoying content on streaming platforms in the comfort of home.

In the Hindu-speaking belt, the film performs below par, lower than Rajamouli’s previous film Baahubali 2: The conclusion. It did 19 crore on day one as opposed to 30-35 million are expected, trade experts said.

The return from the film is lower for distributors because the country has lost almost 1,500 cinemas to the pandemic – mostly single-image objects that could not survive the pandemic that hit their companies.

Higher ticket prices – increased to compensate for lower numbers of visitors – also proved to be counterproductive as they discouraged a significant proportion of viewers from visiting cinemas.

When it was released in 2017, the Hindu version of Baahubali 2 alone had made Rs. 41 crore the first day. One had then succeeded 128 crore opening weekend compared to RRRs SEK 74.50 million. Critics claim that things have changed for great Indian films for good.

“Operations have been affected everywhere and there is a certain section of the audience who simply do not return to the cinemas and who have discovered the joy and convenience of watching OTT content,” said Atul Mohan, editor of the industry magazine Complete Cinema in a press release. covid is generally very different for large parts of the world.

Furthermore, by raising ticket prices, producers, distributors and multiplexers keep certain audiences away. A theater owner said that the price increase was a conscious decision after realizing footfall RRR was not close to what the team had expected. “Film screening is an impulse decision and anyone would be worried about spending Rs 1,000-1,500 for a family of four to see a film,” the person said, adding that the Hindi version alone would have to earn at least 250 crore Rs at checkout to be profitable.

After a great start at Rs. 156 crore the first day thanks to extensive promotions, the film has not grown as expected.

Overall, trade experts like Mohan said covid-induced delays have also affected tensions around RRR with the five-year distance record Baahubali 2 to wait too long to maintain the hype surrounding Rajamouli’s vision and reputation.

The independent trade analyst Sreedhar Pillai said that the world after covid could see a 10-15% decline overall in lifetime collections of films, depending on the scope and content. “For smaller films, it can be up to 50%. But the truth is that several regular filmgoers have stopped coming to the cinema. They know they can see the film at OTT within four to eight weeks and see no reason to waste money. many small screens against larger home theater systems, says Pillai.

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