tws: Boat leads India’s TWS earbuds market, grows 66 per cent YoY: Report – Times of India

The true wireless (TWS) The headphone market in India has grown by 66 percent year on year during the first quarter of 2022. A new report from CounterPoint claims that domestic brands were able to outperform Chinese manufacturers as they delivered superior value propositions. The report also mentions that aggressive recommendations from celebrities and local production have also helped the market grow.
How did the Indian brands offering TWS headphones perform during the first quarter of 2022?
According to the report, Indian brands dominated the earphone market for TWS during the first quarter of 2022 by acquiring a share of 72 percent compared to last year’s (Q1 2021) 57 percent. The top five positions were also dominated by domestic brands with Boat as the market leader with a share of 34 percent, Sound followed and took the second position with a market share of 8 percent that it maintained since the last quarter. Boult Audio came in third place with a 7 percent share. During the first quarter of 2022, however, ten new brands for TWS headphones were introduced and domestic production decreased by 14 percent compared to the first quarter of 2021. 80 percent of these audio products were sold online with Flipchart leads the stores.
More information on the performance of Indian brands during Q1 2022
Boat backed by new launches, recommendations from celebrities and campaigns topped the market for the eighth consecutive quarter. The most popular earphones from Boat TWS were Airdope’s 131, which accounted for 32 percent of the brand’s range.
Various sales activities and a new edition in the affordable VS series helped Noise to take the second position with an increase of 214% on an annual basis. Noise Airbuds small accounted for 38% of the brand’s entire range by becoming the company’s best-selling TWS model.
Boult Audio focused on low-cost customers and gradually developed its TWS products to achieve 266 percent annual growth in deliveries and came in third with a market share of seven percent. The report mentions that Boult played an important role in the sale of Amazon Great Republic.
Petron’s entry-level price range, which is around Rs 1,000, helped the brand climb to fourth position with a market share of five percent. Low prices, home production and a wide range of alternatives drove the expansion of the brand. Finally, Real me ranked fifth with a four percent market share and was helped by models such as Realme Buds Air 2 and Buds Q2 Neo.
Best emerging brands during the first quarter of 2022
Another home-grown brand Mivi maintained its position among the top 10 with the help of its cheaper devices. Oppos Enco Buds, a budget variant Enco W11 and a mid-range model Buds Air 2 helped the Chinese brand grow by 365 percent. In addition, OnePlus added Buds Z2 to its mid-price line TWS after the Buds Z model proved to be a big hit.
Among Elite brands, Apple took the top spot with the launch of AirPods 3. Nothing also maintained its position among the top five luxury brands because it was cheaper and had a unique design. In addition, another local brand only online Truke also increased its deliveries by 75 percent on an annual basis. Beginner products, new models launched every quarter along with recommendations helped the company to climb the steep climb.
Google recently launched Pixel Buds Pro the first day of the Google I / O 2022 event. These new TWS earbuds from Google will be powered by a custom 6-core audio chip and will have ANC. However, there is no information on whether Google Pixel Buds Pro comes from India.

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