Vijay Deverakonda announces new film ‘JGM’

New Delhi: Actor Vijay Deverakonda, best known for controversial romantic drama Arjun Reddywill be seen in a multilingual film called JGM. It will be directed by Puri Jagannadh, who is also directing his Bollywood debut Liger, produced by Karan Johar, scheduled for later this year. The new film will be released in Hindi, Telugu, Tamil, Kannada and Malayalam on August 3, 2023.

Deverakonda debuted in 2011 with Ravi Babu’s romantic comedy Nuvvilaand received recognition for a supporting role in Yevade Subramanyam (2015). He also starred in the romantic comedy 2016 Pelli Choopulu and received recognition for films such as Arjun Reddy (2017), Mahanati (2018), Geetha Govindam (2018), Taxiwaala (2018) and Dear comrade (2019). He owns King of the Hill Entertainment, a film production company that produced his first film Meeku Mathrame Cheptha during 2019.

In 2022, several actors will push linguistic and geographical boundaries to debut in films that are not in their mother tongue.

While South Indian actors such as Deverakonda, Vijay Sethupathi and Rashmika Mandanna will be seen in Hindi films, Bollywood stars Alia Bhatt, Kriti Sanon and Deepika Padukone are working on what are mainly Telugu-language films. The transition is part of the effort to create films for pan-India audiences made either by Bollywood or Southern film studios but to be released in several dubbed languages ​​to reach across markets.

While Hindi film actors have realized the appeal of these large-scale Southern state films, South Indian actors are also keen to look beyond their core base. Prabhas’ Adipurush and the nameless film with Padukone and Deverakondas Liger produced by Karan Johar are some upcoming titles that will see actors switch to other languages.

SS Rajamouli’s Baahubali The franchise had shown the way for Telugu and Tamil films to penetrate the hearts of Hindus, including small towns in states like Bihar and Uttar Pradesh, and newer films have built on the trend.

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